Q:  You interviewed McLuhan on several occasions; 
describe what kind of guy he was around 
technology, surrounded by cameras. Did he enjoy 
celebrity, did he like being in the spotlight?

A:  Marshall was a publicity hound, he was the 
professor as self-promoter. At the beginning of his 
career he imagined that he would make a lot of 
money selling his ideas to business and industry, 
perhaps governments. He imagined that he was 
such an idea man, that his ideas would flow out 
and people would buy them and so on. And in order 
to do that he had to be famous; he wanted to be 
famous. Fame was not thrust upon him; he sought